The Tradition of Santa Claus Returns After COVID
Santa Claus is a character who brings gifts to children during the holiday of Christmas.
During the holiday season, many performers play Santa. They appear across the United States in stores, hotels, and other places to meet with children and ask them what Christmas gifts they want. This year, Santa performers are back after two years of COVID-19 restrictions. But there are a few changes.
Mitch Allen started a service that provides Santa performers called HireSanta.com. He has reported a 30 percent increase in demand this Christmas season over the last year. The company lost about 15 percent of its performers to retirement or death during the pandemic.
Allen has a Santa database of several thousand performers. It includes events at Bloomindale’s main store in New York and many events at Marriott hotels. Most of the Santa performers with Allen have moved back to the tradition of having kids sit on their laps. They are not considering COVID-19 infection in any major way, he said. But Santas can choose to wear a face covering.
Chris Landtroop is a spokesperson with another agency that provides Santa performers, Cherry Hill Programs. She said the business’s 1,400 Santas are working at more than 600 shopping centers this year.
“I can’t even explain how excited we are to see everyone’s smiles at all locations this season without anything covering up those beautiful faces,” she said.
Cherry Hill Santas are also free to wear face coverings, Landtroop said.
Some Santas are still keeping their distance. The Santa at Macy’s main store in New York City will be seated behind a work station. So, there will be no lap visits there.
Some Santas who stayed home for the last two years out of concern for their health have returned. But Allen said he is looking for new performers.
Inflation has also made it difficult for people to continue performing. Many are older, on fixed incomes, and travel long distances to perform. They spend hundreds of dollars on Santa clothing and other objects.
“We’re charging the clients slightly more and we’re also paying our Santas slightly more,” Allen said.
Bookings for many Santas were made months ahead, and some work throughout the year. Allen’s Santas will make from $5,000 to $12,000 for the season.
A few Santas told The Associated Press that the cost is not a problem. They are not in the Santa profession to make money but do it because they enjoy it.
This photo shows Eric Elliott and his wife, Moeisha Elliott, at home in Killeen, Texas, on Oct. 29, 2022. The Elliotts have invested in months of professional training to play Santa and Mrs. Claus but said some prospective clients aren’t looking for Black performers. (Eric Rex Elliott via AP)
Allen and other agencies are seeing more requests for Black, deaf, and Spanish-speaking Santa performers. Allen also knows a female Santa.
Eric Elliott and his wife Moeisha Elliott became professional Santas this year after first taking on the part as volunteers in 2007. Both are retired military members.
They spent weeks in Santa Claus training. They learned American Sign Language and other ways to work with and perform to people with disabilities. Their work has included going to disaster areas with the Texas-based nonprofit Lone Star Santas to spread happiness during the holidays.
The Elliotts said breaking into the professional world as Santas for the first time and being Black has not been easy. For some people, Eric said, “We understand that we’re not the Santa for you.”
I’m Gregory Stachel.
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Words in This Story
character – n. a person who appears in a story, book, play, movie, or television show
lap – n. the area between the knees and the hips of a person who is sitting down
excited – adj. very enthusiastic and eager about something
smile – n. an expression on your face that makes the corners of your mouth turn up and that shows happiness, amusement, pleasure, or affection
client – n. a person who pays a professional person or organization for services
booking – n. the process of agreeing to and preparing for a performer to appear at a certain place to perform
disability – n. a condition (such as an illness or an injury) that damages or limits a person's physical or mental abilities
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