‘Meet Denmark’ campaign exceeds 10k visitors

 

The Danish Embassy in South Korea said the cumulative number of visitors to its “Meet Denmark” campaign site exceeded 10,000 within 44 days of its launch on Thursday.

The embassy co-launched the “Meet Denmark” campaign with the pharmaceutical firm Novo Nordisk last year in August. With the slogan “Aspiring life, Danish life,” the campaign offers a glimpse into a healthy, sustainable and eco-friendly lifestyle unique to Northern Europe.

As overseas travel becomes difficult due to the prolonged COVID-19 pandemic, a campaign site introducing “hygge” life in Denmark seems to have received attention as a window for virtual travel. Hygge is a Danish and Norwegian word referring to a cozy, comfortable, and content mood or atmosphere.

According to the Danish Embassy in Seoul, visitors viewed the campaign as a pleasant trip amid the COVID-19 pandemic, and appreciated Danish culture‘s focus on leading a healthy lifestyle. The campaign showcases tourist attractions in the Danish capital Copenhagen, as well as Danish trends and the daily lives of Danish people all available for experience online.

A variety of online content showcases the healthy, sustainable and eco-friendly lifestyle unique to Denmark at a time when travel is difficult due to the prolonged COVID-19 pandemic.

 

“One can feel the comfortable and harmonious way of living in harmony with nature glimpse of Denmark‘s latest trends and food culture Danish living spaces and daily life,” said the embassy in a press release.

 

Words in the story: 

cumulative- adj increasing by successive additions; made up of accumulated parts

campaign- n  a series of activities designed to produce a particular result; a series of military battles, attacks, etc., designed to produce a particular result in a war

sustainable- adj  able to be used without being completely used up or destroyed;  involving methods that do not completely use up or destroy natural resources

hygge- n a cozy quality that makes a person feel content and comfortable; invoking or fostering a sense of coziness, contentment, and well-being

philosophy- n the study of ideas about knowledge, truth, the nature and meaning of life, etc.; a particular set of ideas about knowledge, truth, the nature and meaning of life, etc.

 

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